The Titleist Pro V1 has earned its reputation as the #1 golf ball model played by professionals and coveted by millions of amateur players.

However, the Pro V1 also retails at a premium price point, usually $47-50 per dozen. This has opened the door for direct-to-consumer golf ball brands like Vice Golf to offer tour-caliber alternatives at a fraction of the Pro V1’s cost.

In particular, the Vice Pro Plus model provides Pro V1-level performance and feel at only $34.99 per dozen.

Vice Pro Plus Overview

Vice Golf’s premier 4-piece golf ball offering, the Pro Plus is constructed with an advanced 5-layer design precisely engineered to deliver Pro-V1-like distance off the tee coupled with a soft feel around the greens on pitch shots, short iron shots, and putts.

It features a urethane cover formulated for golfers with faster swing speeds over 105 mph.

Technologies Enabling Pro V1-Caliber Performance

Vice Golf innovates and manufactures using top-grade materials to make the Pro Plus capable of competing directly with the Pro V1 across every metric:

• Power Dual Core – Inner core transfers maximum energy at high compression while the outer core absorbs shock.
• S2TG Cover Formulation – Vice’s in-house cast urethane cover provides short game control and soft response like the Pro V1.
• 328 Speed Dimple Pattern – The aerodynamically efficient dimple design reduces drag for sustained ball speed and distance.
• Premium Construction – Hand-finished manufacturing in Germany ensures unmatched consistency, roundness, and durability.

Direct-to-Consumer Pricing Model

A key factor in Vice Golf’s value proposition is its unique direct-to-consumer business model.

By selling directly to golfers instead of through retailers, Vice avoids added markup costs.

This allows offering a tour-level ball like the Pro Plus at around $20+ less per dozen than the Pro V1. Savings from Vice’s direct pricing add up quickly for regular players.

Validation from Vice’s Tour Player Usage

Further proof of the Pro Plus model’s performance has come from adoption by professionals on tours worldwide.

Vice Golf tour staffers include major winner Shane Lowry along with rising young stars like Ryan Fox and Min Woo Lee.

Seeing their own Vice Pro Plus ball in play week to week provides strong third-party validation. Lowry notably used the Pro Plus when he won the prestigious British Open.

Independent Test Results on Par with Pro V1

Golf ball testing labs and industry critics have consistently rated the Vice Pro Plus on par with the Titleist Pro V1 in their independent evaluations:

• MyGolfSpy: Awarded Gold Medal and Called Pro Plus “An outstanding urethane ball.”
• Golfalot: Rated 4.5/5 Stars and Said it “Comes mighty close to matching the Pro V1.”
• Today’s Golfer: Rated 4.5/5 Stars and Called Pro Plus “Seriously good.”

Optimized Design Best Suits Low Handicappers

While Vice offers other models engineered for mid and high-handicap players, the premium Pro Plus model best suits low-handicap golfers, like the Pro V1, due to its soft cast urethane cover, high greenside spin, and distance-enhancing tour construction.

Satisfaction Guarantee Provides Confidence

Vice Golf proudly promises that if you are not completely satisfied with the performance of the Pro Plus after testing, you may return any unused balls for a full refund or site credit.

For golfers seeking Pro V1-caliber excellence but unwilling to pay full premium pricing, Vice Pro Plus delivers a proven, tour-level alternative at a fair direct-to-consumer value.